Apple co-founder Steve Wozniak performs a magic trick (a Ring and Rope routine) at the Santa Clara CA Apple Store on iPad launch day.

We called the show “The Biggest Little Show in Vegas.” It was a 15-minute music and magic show created as a promotional piece for the CMC Magnetics booth. The show combined live music, magic, audience participation and of course the CMC marketing message.

We drew record crowds to the CMC booth that year and had a blast doing so. I have a promotional video with some show highlights on my company web site. That video promotes the concept of what we call Theatrical Marketing, and is geared more toward selling the service than showing the performance. Sometime soon, I will post some clips here untainted by Tracy Evans Productions promotion message to better show what the show was like. Stay tuned.

A regular feature of the show were characters called Wonder Workers. Six cloaked and masked figures would wander through the audience before each show, greeting audience members and putting small stickers of hearts or white tigers on them. Wonder Workers never spoke. They only communicated through mime and sticker placement.

The audience loved it because it gave them a personal connection to the show. The Mirage management loved it because each night hundreds of people walked around Las Vegas wearing tiny billboards for the show. It was a Wynn-Wynn situation.

The six Wonder Workers were played by dancers from the show. But occasionally a seventh WW would join the group. Yes, it was Siegfried. He would often dress up in the same garb to greet, mine and apply stickers himself.

The Wonder Workers were back for the fund raising event last week (see photo), and Siegfried was up to his old tricks as well. My source says that Siegfried once again dressed up in Wonder gear and walked around the silent auction room of the event silently greeting guests and bidders.

The duo performed a 10-minute act which had been in secret rehearsals for the past year. It was much shorter than their lavish productions of the past, but it brought the 1,500 attendees to thier feet for a rousing standing ovation.

The event also included a silent auction, and a display of memorabilia and costumes from the long-running show at the Mirage. I am pleased to present these exclusive photos below from the evening. Click on them to see larger versions. I will have more from the event in an upcoming post.

From the opening of the Mirage show, (right) this is the first costume that Siegfried wore when he and Roy magically appear.

This is Lynette Chappell’s Dragon costume (left). In the show she transformed from an Evil Queen to a Dragon.

Last week calls went out to select members of the stage and tech crews who worked the 13-year run of the S&R show. Siegfried and Roy insisted on bringing back members of their previous crew to work the show. The crew reported for work at 8:00 AM Thursday morning to load in big cats, bigger illusions and even bigger sets. There was a feeling in the air of a class reunion, with much hugging and “remember when” storytelling. The group had not been together since the show closed in 2003 following Roy’s tragic accident.

S & R rehearsed with the crew yesterday. Tonight was the first and only performance. Look for hilights from the show on ABC’s 20/20, Siegfried and Roy: The Magic Returns this Friday.

Walter is a celebrity among magicians. In 60+ years of show business he has done it all; traveled the world, entertained kings and presidents, invented tricks that fool magicians, opened for Elvis. In the 70′s he did all the talk shows; Carson, Merv, Mike Douglas, and Dinah Shore. His original illusions have been featured in the shows of David Copperfield, Lance Burton and Siegfried & Roy, just to name a few.

Retouching the photos

My co-worker Jeffrey Djayasaputra and I both spent a lot of PhotoShop time retouching the photos. No, it’s not trick photography. The photos of the illusion are exactly what you would see if you were there. It is a very good trick.

The photo prints had aged and yellowed over the years. After painting out scratches, dirt and dust, the next step was color correction. We are both skilled at PhotoShop, but neither of us do this type of color correction very often so the results were usable but not great. Late in the project, I ran the scans through the color correction in iPhoto just to see what it would suggest. One click and BAM, the colors came to life. After that it only took a little more color tweaking in PhotoShop to get the images where we wanted them.

Start the presses

The ad runs next month. Magic is a well produced periodical, so I am anxious to see how our two-page spread turns out.